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THE INTERSECTION OF INTELLECTUAL PROPERTY AND IDENTITY: SAFEGUARDING THE PERSONA AGAINST GENERATIVE AI MISAPPROPRIATION
Personality rights safeguard the right of an individual's identity, such as name, images, voice, and persona. In a digital era shaped by AI, identity protection has emerged as a fundamental necessity against technological misuse, preserving personal autonomy. While in the Indian legislature, there is no direct mention of personality rights, nevertheless, various legal provisions implicitly encapsulate its essence. Personality protection finds its strongest constitutional affi
3 min read


SAFEGUARDING THE ICONIC VISUAL IDENTITY OF THE AAJ TAK LOGO
In its recent significant judgement Delhi High Court extended protection to its well-known trademark in Indian media sector by granting an ex-parte ad-interim injunction in the favour of Living Media Ltd which is one of the major media corporations in India, engaged in diverse business activities ranging from printing, publishing of magazines, journals, periodicals and newspapers including the popular news channel ‘AAJ TAK’. In 1995 the Aaj Tak mark obtained it’s registratio
2 min read


Indian Hospitality Sectors First Sound Mark Registration
A sound mark of a trademark means a distinct ,unique audio of a product or a service. Sound has evolved as a critical touch point for building familiarity, enhancing atmosphere and emotional resonance. The first registered sound mark under The Trademark Act,1999 in India was the Yahoo yodel registered in 2008, a landmark precedent which set the scene for sound mark registration in our country. Other notable sound marks include ICICI Bank’s tune of Dhin Chik Dhin Chik into t
1 min read


The Saga of the 'YEZDI' Trade Mark
The High Court of Karnataka recently settled a complex, years-long legal battle over the iconic Indian motorcycle brand, ‘YEZDI’. The decision clarifies the fate of brands belonging to companies in liquidation. The company, Ideal Jawa (India) Limited, ceased the production of its bike in 1996 and was subsequently ordered to be wound up in 2001. The core dispute was whether the brand's legal rights and goodwill survived after over 15 years of non-use and non-renewal of its tra
2 min read


India's First Ever SCENT TRADEMARK
Trademarks in India have always been registered in two categories: a Word mark or a Device mark (a graphical presentation). On November 25 this year, India approved its first-ever Scent Trademark for a tyre company. In India, Trademarks are governed under the Indian Trademarks Act, 1999. This act defines trademark under section 2 (1) (zb): trade mark means a mark capable of (a)Being represented graphically and, (b)Which is capable of distinguishing the goods or services of on
2 min read


Software Patents Secure in India: Madras HC Clarifies 'Technical Effect' in Landmark CRI Ruling
In a significant judgment for the technology and intellectual property landscape, the Madras High Court, in the case of Ab Initio Technology LLC v. The Controller of Patents & Designs , has set aside the Patent Office's refusal of a computer-related invention (CRI)- "Graphic Representations of Data Relationship". Delivered on November 4, 2025, the ruling offers a crucial clarity on the interpretation of Section 3(k) of the Patents Act, 1970, affirming that software-based inve
2 min read


Rahul Mishra's "Tigress" roars in the courtroom when fashion and law collide.
When fashion and law meet, the result can be staggering in the way we think about creativity. The Delhi High Court injunction in favour of designer Rahul Mishra received much response across India, particularly about the need to secure originality within the fashion industry of India. At the centre of the controversy is Mishra and his now famous Tigress design, a piece of art that combines her aggressive imagery with painstaking embroidery. The design has been sported by the
3 min read


The Promotion and Regulation of Online Gaming Bill, 2025
The Promotion and Regulation of Online Gaming Bill, 2025, was passed in India on 21st August, marking a historic step in tackling the serious issues caused by online money gaming. The law follows some recent disturbing details, such as 32 suicides in 31 months in Karnataka alone, where young people who were addicted to such real-money games went into debt and committed suicide. The detrimental effects of gaming disorder on mental health and family stability have already led t
1 min read


Artificial Intelligence, Deepfakes, and the Battle of Celebrity Identity: The Emergence of Personality Rights on the Internet.
In the digital world that we have today, a face is not just a face but rather data that can be copied, remixed, or even sold. Nowadays, it only requires a couple of clicks to reconstruct the appearance or voice of a person with the help of IT technology and Artificial Intelligence, and deepfakes. What was once a far-off illusion of the future has turned into the current reality, and in the case of celebrities, whose persona is loaded with an enormous amount of cultural and co
2 min read


Delhi High Court Reinforces 'Initial Interest Confusion' Test in Hotels.com v. Hotelcom
A major case in trademark law has been formulated by the Delhi High Court, granting a permanent injunction on the use of the mark "HOTELCOM" in a suit against the global Hotel booking platform Hotels.com . The Court leaned on the doctrine of First Interest Confusion and decided that any confusion, however brief, in the minds of the consumers can be used to prove infringement as per the Trade Marks Act, 1999. Justice Tejas Karia noted that infringement does not have to be meas
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AKSHAY KUMAR’S WIN: A LANDMARKFOR PERSONALITY RIGHTS
Bombay High Court Shields Akshay Kumar's Persona in the Age of Deepfakes In another groundbreaking decision that signals the increasing alarm regarding the issue of digital identity and AI abuse, the Bombay High Court has granted actor Akshay Kumar status quo protection of his personality rights against unlicensed commercial and digital use. The Court prohibited social media platforms, e-commerce websites, and AI creators of content to use his name, image, likeness, or voice
1 min read


"Understanding the Process of Transferring Rectification Petitions by High Courts"
Exciting News Alert! Thrilled to share that we have successfully argued matter before Hon’ble Supreme Court of India and obtained a stay...
1 min read


World Anti-Counterfeiting Day 2024
We unite in the global fight against counterfeiting! On June 5, 2024, we celebrated the World Anti-Counterfeiting Day 2024, let's...
1 min read
Reduce Carbon Footprint at INTA 2024
2024 International Trademark Association (INTA) Annual Meeting at Atlanta! Here is the opportunity to Reduce Your Carbon Footprint ! Did...
1 min read
WORLD IP DAY 2024
World Intellectual Property Day 2024 is a momentous occasion, celebrated globally on April 26, where we recognize the pivotal role of...
1 min read
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