AKSHAY KUMAR’S WIN: A LANDMARKFOR PERSONALITY RIGHTS

The Bombay High Court has granted Akshay Kumar interim protection over the unauthorized use of his personality traits, including his name, likeness, image, and voice. This came amid the growing misuse of celebrity personas through deepfakes and AI-generated content. The Court observed that such impersonation not only infringes the actor’s personality and moral rights but also poses risks to public order and his family’s safety. By invoking Article 21 (right to life and personal liberty) and provisions of the Copyright Act, 1957, the Court reinforced the importance of protecting an individual’s identity in the digital age. This decision marks a crucial precedent as Indian courts begin addressing the legal challenges posed by generative AI and deepfake technologies.